Most influencer marketing software is built from one side of the table. A brand or agency buys the system, while creators become profiles, spreadsheet rows, or email addresses inside it. Infmap chose a more ambitious structure: brands, influencers, agents, and agencies are separate participants in the same network, each with a public identity, workspace, contacts, deal responsibilities, and financial role.
That decision explains almost everything about the product. Infmap is less interested in supplying another enormous directory of creator records than in organizing what happens once commercial interest exists. Discovery leads into a connection request, messaging, negotiation, a mutually approved contract, content delivery, and payment. Agents and agencies can sit between the two parties through linked agreements that preserve their margins and automate the eventual distribution of funds.
INFMAP was founded in 2026 and publicly launched on March 21. The company is registered in Wyoming, operates from the United States, and is led by founder Mohammed Badr Mourad. The name combines “Influencer,” “Marketing,” and “Platform,” although the map metaphor may be the more revealing part: the software maps the people, terms, approvals, deliverables, and money surrounding a creator partnership.
This remains an early-stage product. Its reported network is below 100 users, public customer evidence is sparse, and its deepest live integration is YouTube. Yet the underlying role and transaction model is unusually thoughtful for a recently launched platform. Brands with an existing creator roster may find value before Infmap reaches marketplace scale, while buyers chiefly seeking millions of immediately searchable profiles will feel the limitations sooner.
Pricing
User type
Basic
Premium
Influencer
Free
Coming soon
Agent
$15 monthly, $100 annually, or $150 for two years
$100 monthly, $1,000 annually, or $2,000 for two years
Agency
$15 monthly, $100 annually, or $150 for two years
$100 monthly, $1,000 annually, or $2,000 for two years
Brand
Free
$1,000 monthly, $10,000 annually, or $20,000 for two years
Infmap’s pricing is organized by user role. Each role receives a different operating environment, and the economics extend beyond the headline subscription price.
Influencers can use the Basic plan for $0 per month. It includes deal execution and management, management requests, public-profile customization, task management, content planning, performance tracking, and contract signing. Withdrawals carry a 9% fee. A Premium influencer plan is marked “Coming Soon.”
Agents pay $15 monthly, $100 annually, or $150 for two years on the Basic plan. It adds influencer management and public case studies, with a five-result network-search limit. Managed influencers cost $100 per month each, while withdrawals carry a 9% fee.
Agent Premium costs $100 monthly, $1,000 annually, or $2,000 for two years. It increases the search limit to 100, enables advanced search filters and file uploads, and reduces the withdrawal fee to 6%.
Agency pricing uses the same subscription levels. Basic costs $15 monthly, $100 annually, or $150 for two years. Agencies can manage deals, request influencer exclusivity, publish case studies, and maintain a public profile. Each team member costs $100 annually, and each exclusive influencer costs $100 per month. Search is limited to five results and withdrawals carry a 9% fee.
Agency Premium costs $100 monthly, $1,000 annually, or $2,000 for two years. It raises the search allowance to 100, adds advanced filtering and file uploads, and lowers the withdrawal fee to 6%.
Brands receive a surprisingly capable Basic plan for free. It includes deal management, an influencer CRM, performance monitoring, ROI tracking, brief and template builders, team collaboration, visual analytics, and a public profile. Search is limited to five results. Additional team members cost $1,000 annually, and the withdrawal fee is 9%.
Brand Premium represents the largest jump at $1,000 monthly, $10,000 annually, or $20,000 for two years. It includes three team members, 100 search results, advanced filters, file uploads, and a 6% withdrawal fee.
Paid subscriptions include a 14-day trial without a credit card. Visa, Mastercard, and American Express payments are processed through Stripe. Plans can be upgraded or downgraded through account settings, although bespoke month-to-month packaging is unavailable.
The withdrawal percentage deserves careful modeling. A 9% fee on a $30,000 payout equals $2,700. Agencies should also calculate the recurring cost of every managed or exclusive creator rather than evaluating the account subscription in isolation.
The Details
The network gives every participant an account
Infmap’s central design decision is its four-sided account structure. Brands, influencers, agents, and agencies receive interfaces built around their respective responsibilities.
Creators can display performance data, channel information, sponsorship formats, and rates. Brands can create briefs, organize prospects, manage investments, and measure campaign performance. Agents can represent talent and track commissions. Agencies can maintain rosters, manage team members, publish case studies, and request exclusive relationships with creators.
Participants meet through a shared network and social-style feed. A user searches for another participant, sends a connection request, and waits for acceptance. Messaging and deal activity then happen inside that relationship.
This system creates a clear consent boundary and limits unsolicited commercial messages. It also introduces an extra step before a brand can approach a creator. Its effectiveness will depend heavily on how quickly Infmap expands its active network.
Basic discovery includes name search, role filters, existing connections, and pending requests. Premium plans add filters for niche, geography, and audience size. Infmap also offers AI-assisted matching and audience analysis, including performance predictions, campaign recommendations, creator compatibility, demographic data, audience interests, engagement patterns, and audience overlap.
These capabilities create a broad technical foundation, although the current network is still too small to compete through database scale. Infmap is better positioned as a workflow platform for known relationships at this stage of its development.
Deals move through five controlled stages
Every Infmap deal moves through Discovery, Negotiation, Contract, Delivery, and Payment. Each stage has a defined commercial purpose, and progression depends on approval from both sides.
During Discovery, a user creates a proposed deal with a title, description, value, and payment structure. Payment can be scheduled in full at completion or divided into 50% upfront and 50% after delivery. Deals carry a minimum value of $100.
Negotiation allows the parties to revise the commercial terms. Separate approval statuses are displayed for the brand and influencer, making it clear who has accepted the current version. The deal cannot advance until both participants approve it.
The Contract stage turns the agreed terms into a formal document. Changes can continue throughout the negotiation process, with additions highlighted in green and removals in red. This version comparison gives both parties a precise record of how the agreement evolved.
Each participant creates or draws an electronic signature. The signatures are added to the final downloadable PDF after both parties sign. Negotiation history, approvals, contract terms, signatures, and execution status therefore remain attached to one deal record.
Once the campaign enters Delivery, cancellation requires mutual consent. The brand moves the engagement into Payment after the creator completes the agreed work, and the creator receives the funds through the platform’s wallet system.
The five-stage structure gives every status a contractual meaning. It also reduces the risk of terms being changed through disconnected email exchanges after production has begun.
Linked deals support agents and agencies
Infmap’s most distinctive workflow appears when an agent or agency represents the creator.
The intermediary creates a linked brand deal before signing the creator-facing agreement. Infmap connects the two commercial arrangements and displays the source participants, agreement value, payment structure, current phase, and intermediary margin.
A linked deal includes its own title, description, amount, and currency. Its payment schedule must match the source agreement. If the creator receives 50% upfront, the corresponding brand agreement follows the same structure. The linked brand amount must also cover the value of the creator agreement.
Infmap calculates the difference between the agreements as the agent or agency margin. Once the campaign is completed and paid, the platform distributes the relevant amounts automatically. The intermediary does not need to receive the entire payment, reconcile two contracts manually, and transfer the creator’s portion separately.
This structure reflects the commercial reality of talent representation. An agent may negotiate one amount with the brand and another with the creator. An agency may add strategy, production, account management, paid media, or usage-rights services to the creator’s fee. Linked deals preserve the relationship between these agreements while keeping each participant focused on the terms relevant to them.
YouTube creators get performance and planning tools
Creators currently register through YouTube and authorize Infmap to connect with their channel information. They then add their name, niche, country, biography, and account credentials.
The creator workspace contains Analytics, Videos, Video Ideas, Sponsorship, Calendar, Tasks, Video Plans, and Management sections. It functions as a lightweight creator workspace alongside the sponsorship marketplace.
Analytics cover:
- Total videos and channel activity period
- Total views and subscriber count
- Average views
- Views-to-subscriber ratio
- Average engagement
- Engagement-quality classification
- Creator tier
- Estimated sponsorship rate
- Strongest publishing day
- Views and engagement over time
The public creator profile is divided into Performance, Content, Analytics, and Rates. It can display location, niche, language, biography, website, subscriber count, average views, video count, and engagement based on the creator’s recent uploads.
Creators can publish rates for five YouTube sponsorship formats:
Sponsorship format
Typical placement
Video integration
Sponsored segment within a regular video
Dedicated video
Full video centered on the sponsor
YouTube Short
Short-form sponsored content
Community post
Promotion through the Community tab
Live stream
Brand integration during a live broadcast
Rate visibility can be turned on or off. Public rates help brands evaluate expected costs before opening a negotiation, although the amounts are entered by the creator and remain subject to negotiation.
Planning tools give creators a place to record video ideas, schedule events, create tasks, and develop structured video plans. The Management section handles representation requests from agents and agencies.
Instagram and Twitch are included in Infmap’s supported-network positioning. Its registration flow, connected analytics, sponsorship formats, and creator-planning tools currently give YouTube the deepest product coverage. TikTok is absent from the supported platform list, which limits Infmap’s immediate relevance for short-form-first programs.
Brands receive a CRM and campaign workspace
Brands complete a four-stage business-verification process before receiving full access. The application collects company details, registration and tax information, address data, administrator details, and supporting corporate documents.
A private corporation may need to provide:
- A recent corporate-registry extract
- Signed or registered Articles of Association
- A shareholder ledger with the share-capital breakdown
- Board minutes identifying the company’s directors
- Government-issued identification for each relevant director or president
Documents can be uploaded as PDF, JPG, or PNG files. Accounts then enter manual review, with replacement documents requested when files are unclear, incomplete, or outdated.
The brand workspace contains Dashboard, Influencers, Tracking, Templates, Briefs, and Team sections.
The Influencers area acts as a creator CRM. Records can include the creator’s name, YouTube channel, subscriber count, country, niches, average views across eight videos, engagement rate, and audience analytics. Brands can search their records, add creators, and create custom columns for internal qualification data.
The main dashboard tracks Total Invested, Total Revenue, Average ROI, and Top Performer. Performance charts can use bar or line formats and display ROI, revenue, investment, impressions, clicks, or conversions.
Campaign tracking supports deal-specific UTM links, promotional codes, configurable attribution windows, conversions, cost per acquisition, attributable revenue, and ROI. Conversion rates can be calculated using clicks or views, depending on the attribution model. Acquisition costs can incorporate campaign expenses such as product seeding, coordination, platform fees, and usage rights.
Longer attribution windows are especially relevant for YouTube. A sponsored video may continue producing views, clicks, and sales for months after publication, making a 60- or 90-day window more useful than the short attribution periods often used for social posts.
Infmap’s current reporting structure covers the right commercial inputs. Buyers should still test attribution accuracy, refresh frequency, export options, channel reconciliation, and historical data availability during the free trial.
Templates standardize campaign briefs
Brands can create reusable, section-based templates and use them to generate individual campaign briefs. Templates can be viewed, duplicated, and monitored through usage counts.
The standard brief structure contains nine sections with predefined field types. A company can use these sections to collect campaign objectives, creator requirements, content instructions, deliverables, timelines, approval rules, usage rights, disclosure requirements, and performance expectations.
Reusable templates reduce setup time and make briefs more consistent across campaigns. They are especially useful for agencies or brands coordinating multiple creators under one activation.
Briefs can then be shared with team members and collaborators. This keeps the campaign instructions connected to the creator relationship, deal terms, and performance record.
Teams collaborate through roles and channels
Brand and agency accounts support team members, custom roles, and channel-based communication.
Custom roles allow the account owner to control which users can access creators, briefs, deals, financial information, or administrative settings. Team dashboards track the number of members, assigned roles, and annual seat costs.
Real-time channels provide a place for internal campaign discussions. Teams can create and search channels, keeping operational messages within the same environment as the associated briefs and deals.
Direct messaging also connects brands, creators, agents, and agencies after they accept one another into their networks. This reduces dependence on email for deal negotiation and campaign coordination.
Agencies manage rosters and exclusivity
Agency accounts contain dedicated areas for Influencers, Niches, Case Studies, Requests, and Team members.
Agencies can organize their creator roster by niche, build public case studies, invite colleagues, and send exclusivity requests to influencers. The relationship-management system separates active, pending, accepted, and rejected requests. Records can be searched by influencer or subject.
The public agency profile gives agencies space to present their services, specialisms, roster, and completed work. This creates a marketplace identity for the agency instead of positioning it solely as a buyer account.
Team functionality supports shared management of creator relationships and deals. The pricing structure, however, makes roster planning important: every exclusive influencer costs $100 per month, even before subscription and withdrawal fees are added.
Agents can monitor commissions and revenue
Agent accounts include Influencers, Niches, Finance, Case Studies, and Management sections.
The Finance dashboard tracks managed influencers, active deals, total revenue, and total deal volume. Revenue can be charted over time and divided into deal commissions, management fees, and other income. Recent wallet transactions give the agent a record of incoming and outgoing funds.
This financial layer works closely with linked deals. The agreement structure calculates the agent’s margin, the payment system distributes the money, and the finance dashboard records the resulting revenue.
Agents can also create case studies and define their areas of specialization. Management tools organize relationships with represented creators, while the public profile provides a place to attract talent and potential brand partners.
Payments remain connected to each deal
Infmap uses Stripe for subscriptions, payments, wallet withdrawals, and card processing. Complete card details are handled by Stripe rather than stored directly by Infmap.
The payment system supports wallet balances, upfront payments, completion payments, and automated distributions for linked deals. Infmap also includes escrow and financial-management capabilities covering milestone-based releases, dispute handling, multiple currencies, automated invoices, and tax documents.
Availability may vary by account type and operating country. Brands and agencies planning high-value or international campaigns should verify supported currencies, payout countries, tax-document workflows, dispute procedures, and escrow conditions before transferring campaign funds.
Withdrawal fees have a direct impact on creator compensation. The difference between the 9% Basic fee and 6% Premium fee becomes substantial as deal volume grows, making the premium calculation more relevant than the subscription price alone.
Security controls support international campaigns
Infmap uses TLS 1.3 encryption, role-based access controls, token authentication, Cloudflare DDoS protection, redundancy, and infrastructure health monitoring. Stripe provides the PCI DSS-controlled payment layer.
Its data-processing terms include a 72-hour breach-notification commitment, Standard Contractual Clauses for international transfers, data-subject request support, and custom data-processing agreements for enterprise customers.
Users can request access, correction, deletion, portability, restriction, or objection under Infmap’s GDPR procedures. Identity verification takes place through the authenticated account, with a standard response period of 30 days and an extended period of up to 60 days for complex requests.
Retention periods are defined by data type:
Data category
Retention period
Account information
Until deletion, followed by 30 days
Deals and contracts
Seven years
Communications
Three years or until account deletion
Analytics data
Aggregated or anonymized after two years
Infmap uses essential cookies rather than advertising trackers. Stored data includes a 30-day HTTP-only authentication token, a one-year consent preference, YouTube OAuth session data, and Stripe session information.
The company currently lists GDPR and Stripe-supported PCI DSS controls. SOC 2 and ISO certifications are absent from its security credentials, which may affect procurement at larger enterprises.
Conclusion
Infmap is building the commercial operating layer around influencer partnerships. Its strongest capabilities begin once a brand, creator, agent, or agency wants to work together: connecting the participants, negotiating terms, recording approvals, editing and signing a contract, coordinating delivery, and distributing payment.
The platform becomes particularly interesting when an intermediary sits between the brand and creator. Linked deals, synchronized payment structures, calculated margins, and automated distributions solve an operational problem that many discovery-focused platforms leave to contracts, spreadsheets, and manual bank transfers.
Its YouTube creator workspace also has substance. Public performance profiles, creator-controlled rate cards, video analytics, sponsorship formats, calendars, tasks, ideas, and video plans give influencers practical tools between sponsorships. Brands receive a usable CRM, reusable brief templates, internal collaboration channels, and an attribution structure designed for the longer revenue life of YouTube content.
The main limitations come from maturity and scale. The network remains small, YouTube carries most of the connected product depth, creator Premium is unfinished, and customer evidence is thin. Named clients, campaign results, and detailed case studies would make Infmap’s commercial performance easier to assess.
Companies seeking a large, established discovery database will find Infmap early. Brands, agents, and agencies that already know many of the creators they want to work with have a stronger reason to consider it. For these users, Infmap can consolidate email discussions, spreadsheets, contract files, task lists, briefs, approval records, and payment calculations into one shared deal environment.
Future growth will depend on a larger creator network, stronger Instagram and Twitch integrations, TikTok support, and proven campaign results. The current architecture already gives Infmap a clear identity: every participant receives a place in the system, every commercial change remains visible, and every payment stays connected to the deal that produced it.
- Features
- Ease of Use
- Reporting