Disney has already scored big for the 2027 Super Bowl, selling out ads that may have fetched up to $10 million. And ADWEEK is bringing them all to you here.
Regarding Super Bowl LXI, airing live on Valentine’s Day, Feb. 14, 2027, from SoFi Stadium, the company said in August that it had 58 brands across 34 distinct categories lined up for the game, including financial services, candy, personal care, and software.
Ahead of the company’s upfront in May, Disney ads leader Rita Ferro told ADWEEK that Disney was looking for a diverse slate of advertisers to join it in Super Bowl 61. With that in mind, the company announced that it was bringing “one of the broadest advertiser and category mixes in Super Bowl history,” with nine brands making Super Bowl debuts.
The Mouse House is also looking to make the Super Bowl a yearlong celebration, with brands taking on a variety of sponsorship opportunities, including innovative integrations and custom content across the NFL’s biggest moments, as well as Super Bowl week activations and its ESPN Beach celebration.
See the latest Super Bowl ads and updates below: