Browsing: Marketing
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise
Eight years ago, I taught a course called Programmatic Buying Foundations. The pitch, right there in the course title, was…
Gillian Anderson Faces Fierce Backlash Over Pansexual Reveal Amid Wild Career Speculation And “Marketing” Accusations
Gillian Anderson’s latest comments about her orientation were meant to give a name to something she had discussed publicly for…
I run marketing for GitHub in Japan and Korea, and events are the heartbeat of it: a recurring webinar series…
You’ve probably bought something from a Shopify store this week without even realizing it… so what makes the Shopify marketing…
AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode…
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a handful of creator partnerships each quarter…
A marketer looking for a purchase signal often finds several similarly named events — such as “purchase,” “checkout success,” and…
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria…
Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12, reporting to Boston Beer…
Everyone’s chasing that viral post, but brands that really win in the long run figured out something different: The algorithm…
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